Aptech and Hungama
announce strategic partnership to build mEducation in India
Mumbai, April 16th, 2012: Aptech Ltd, the leader in
computer education & learning solutions and Hungama Digital Media
Entertainment Pvt. Ltd, South Asias largest digital entertainment and
marketing company have come together and taken the first steps to build the mEducation
industry in India. In a strategic partnership announced by the two companies
today, Aptech with its expertise in the education sector for over 25 years will
create specialized courses across faculties in a form that is easy to
comprehend and distribute over various digital channels and connected devices.
Hungama Digital Media, the leader in digital entertainment, will develop this
content onto over 90 various devices and distribute the same via the mobile, internet
and DTH eco-system.
An industry that is at a very
nascent stage in India, mEducation is likely to generate a $70 billion revenue
opportunity for mobile and internet service providers by 2020, worldwide. In
India, Aptech and Hungama will take the lead to initiate innovation in the
field and bring services closer to the consumer, at affordable prices. With the
900 million mobile subscriber base and over 100 million internet users in
India, the industry will see more mainstream services that will construct a
digital lifestyle for the end- consumer.
Ninad Karpe, MD & CEO,
Aptech, said, The proliferation of mobile devices and the internet is going to
revolutionize the way education is delivered across the world. Today, education
is in dire need of innovation, qualitative content and effective delivery model.
Potentially, mEducation can play a very significant role in delivering quality
education. Pioneering mEducation initiative, Aptech and Hungama have come
together to build this industry in India.
Speaking on the announcement,
Neeraj Roy, MD & CEO, Hungama Digital Media, said, India is a unique
digital market. We are the only economy that has seen a shift from 2G to 4G in
a matter of 18 months. What this means for the consumer is that with access to
faster data speeds and smarter devices, they now have access to the very best
education content, across various subjects and specialization. This content
will be delivered and upgraded on a timely basis, at the touch of a button.
Connected devices, especially with the power of touch will now become the new
tool for more interactive forms of learning.
About Aptech Ltd.
Aptech commenced its education
and training business in 1986 and has globally trained over 6.4million students. Aptech is an ISO 9001:2000 organization and the first IT
Training and Education company to get this certification for Education Support Services in 1993. Aptech
has presence in more than 40 emerging countries through its two main streams of businesses –
Individual training and Enterprise Business. As a leader in career education, it has over 1300+ centres
of learning across the world.
Under Individual Training, Aptech offers career and professional
training through its Aptech Computer Education, Arena Animation & Maya Academy of Advanced Cinematics
(both in Animation & Multimedia), Aptech Hardware & Networking Academy, Aptech Aviation
& Hospitality Academy and Aptech English Learning Academy brands. Enterprise business includes
Content Development (Aptech Learning Services), Training and Assessment Solutions for Corporates
& Institutions (Aptech Training Solutions, Aptech Assessment & Testing Solutions).
About Hungama Digital Media Entertainment Pvt Ltd
Hungama Digital Media Entertainment Pvt. Ltd. is the largest
aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in
the world. It is a leader in Mobile & Digital Entertainment solutions, Digital Advertising,
Gaming and Applications. With partnerships with over 400 content creators, Hungama has licensed
worldwide exclusive digital rights to millions of music and video titles. The company serves
content to consumers in 47 countries across Mobile, Internet, IPTV, DTH services and
Applications, and has more than 150 partners across the world. Hungama has successfully managed more
than 2000 mobile and digital campaigns for as many as 350 brands globally. Over the last 12
years, Hungama has won close to 100 international awards across Mobile Entertainment, Digital
Advertising and Gaming.
For further media details contact:
& Head, Corporate Communications & Media Relations, Aptech Ltd.
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